well. By showing different landing pages Armenia Cell Phone Numbers List Armenia Cell Phone Numbers List o different personas, you can improve conversion rates and customer satisfaction. In this post, I’ll show you how to use buyer personas in your landing pages. As a result, you’ll dramatically improve user experience and conversions. Sound good? Let’s dive in: Table of contents Understanding buyer personas The “persona” word in buyer personas can be misleading; it is essentially just a “profile” of your ideal customer(s) or target audience. These are customers who either: Want to buy your products, i.e. they have a Armenia Cell Phone Numbers List clear need and are looking for a solution, or Would be interested in your products, i.e. don’t have a clear need but would be interested in your products based on their demographics. The purpose of the buyer persona is to help you craft a more targeted marketing message for your ideal customers. An experienced, high-information customer has very different objections than a new, low-information customer. For instance, if you’re selling email marketing software, you might have two buyer personas: Small Armenia Cell Phone Numbers List business owners and startups founders who already use email marketing and want to switch to a new provider. Marketing should emphasize your software’s lower cost and better performance. Bloggers and authors who have never used email marketing before. Your marketing should focus on education and emphasize the value of email marketing. Although there are no hard rules about what buyer personas can or should include, it is a good idea to mention at least the