According to Statista, the phone number list total size of the SaaS market grew from $105 billion in 2017 to $116 billion in 2018. Moreover, it is expected to reach $132 billion by 2020. It's important to understand the SaaS customer journey before learning these tactics because you need to align your phone number list marketing activities with the specific customer journey in this space. In SaaS marketing, the buyer journey includes the following stages. You should use your phone number list marketing tactics accordingly. For example, unless a buyer knows about your software, he/she won't buy it. Likewise, for your existing customers, you need to have a strategy in place to retain them. Here are 12 of the best SaaS marketing tactics that educate, nurture, and convert the phone number list user to become a brand advocate. Leverage the power of content marketing For SaaS companies, it is important to educate the phone number list customer on how the software works and its benefits. Content phone number list marketing can help educate, attract and convert audiences, even with a strict marketing budget. Follow the tips below in order to have the perfect SaaS content marketing strategy: Prepare a list of keywords that phone number list customers can enter when searching for your software. Create pages that are exactly what they need so they start ranking higher in search engines. You can use a tool like Alexa's Keyword Difficulty Tool to identify keywords related to your niche: Create e-books, white papers, social posts, and more. in order phone number list to make your software known and to be seen as an industry expert. Focus on SEO to generate organic leads The phone number list quality of organic traffic plays an important role when it comes to SaaS marketing and this is where SEO comes in handy. SEO can help generate lots phone number list of relevant leads and convert easily. SaaS companies face unique challenges, but there are effective ways to manage them. Here are some of the best SEO tactics to use in SaaS marketing: Discover the phone number list keywords your prospects are already using to search for solutions to their problems. For example, if you sell email search software, users can use the search query “find an email address” to find software that meets their needs. You can discover related keywords using Google search suggestions. The key here is to find as many keywords as possible that your prospects are using or could use phone number list to find your software. Needless to say, you need to build lots of high authority links to get your site to rank top for all those searched keywords. Create phone number list custom banners with calls to action (CTAs) that persuade visitors to sign up for a free trial. Every time a visitor lands on your webpage, you really want them to take action, and there's no better way for SaaS companies phone number list to record user action than to encourage visitors to take action. register for the free trial of your software. You should display the banners on every page of your website, including your blog, because that's where most of the phone number list organic traffic comes from. Look at the image below which displays custom banners on the right side for user registrations.