Your email after you push. Your email service provider provides information about who opens your email or clicks on links, and when these events occur. Sending an email at the right time with the right content becomes a little easier when you have this data. Recently, microsoft outlook made some changes that could impact how your readers interact with the emails you send. Focused inbox is a new tab system currently in use for the outlook application on iphone and android operating systems, but is currently being actively rolled out for outlook.Com and office 365 users. Is the targeted inbox the best thing since sliced ​​bread, a marketer's nightmare, Or another incident in the annals of email marketing? In this article, we'll look at what outlook is changing and how, if anything, it will impact your email marketing company mailing list strategy. What changes does outlook bring? Targeted inbox is an update of a previous tool called clutter. But where clutter moved emails to different folders, focused inbox uses tabs, making it easier for users to access all their emails. Outlook email – focused inbox - tabs this new feature gives outlook mail users flexibility Over how mail arrives in their inboxes. Emails are sorted by importance and emails deemed essential are sent to the focused tab. The rest of the emails go to the other tab but are still available in the inbox. Ranking is done by evaluating the frequency of interaction with emails from different people or companies, as well as the type of content included. So an email from a friend will go to the focused tab, but a newsletter they read and interact with each month will also. The priority given to emails depends on how a user interacts with them, not just the type of email. Users ofoutlook also adds an @mention feature, which works much like tagging