Has been a trend in digital marketing for years. But to analyze this phenomenon in depth and adapt our strategies to it, we have to know the figures of the Israel Phone Number List sector. Luckily, iab spain carries out a complete study every year with which we can fully understand the situation of video marketing in our country, so let's see its conclusions! Do you want to know which is the best video marketing format Israel Phone Number List for each phase of the conversion funnel? Click here and download our free course. State of video marketing in figures the video marketing market in spain currently, more than 24 million internet users between the ages of 16 and 65 consume videos online. This represents an upward trend since 2014, so it's not surprising that video marketing is still trending. The main barriers for non-users are traditional television, Dislike of the online environment, and lack of time or interest. The most viewed videos are musicals, series, movies, animation and humorous content. Younger Israel Phone Number List users focus more on music, movies, series and video games, while older users watch more documentaries and news. For men, videos of sports, science and adult content stand out, and for women those of cooking and beauty. On average, users spend 19.2 hours a week Israel Phone Number List watching videos online. Normally the content is seen in deferred. The most used device to watch online video is the computer , followed by the mobile phone, the smarttv and the tablets. 25% of users say they make comments while watching the video, especially to share opinions or to interact with other users. These comments are made through social networks and the video page Itself, and the most used device to write them is the mobile phone. The best known online video platforms are youtube (used by 8 out of 10 users) and netflix . Facebook, instagram and atresmedia are also very popular in our country. The best valued catalog is Israel Phone Number List from netflix, which receives an 8.3 from users. It is followed by hbo with an 8.2, youtube with an 8.1 and movistarplus with an 8. Only 16% of users declare having paid to watch online content, mainly series, movies and sports. The contents are the main motivation to Israel Phone Number List pay to watch videos online. The main barriers to paid content are the existence of free media and the lack of interest or need. Nearly one in two study participants would be willing to pay to view content of interest to them. The average amount that one would be willing to pay is