This is a guest post by Seth Rand, co-founder and CEO of Wizard Digital. For over 18 years, Seth has worked with thousands of businesses to deliver custom responsive website design, e-commerce website development and optimization, search engine optimization and marketing. , pay per click campaign management, social media management, social media advertising, email marketing, online content marketing and more. Throughout his career, he has managed over $50 million in Google advertising to help clients achieve their business goals through digital ad marketing. Miles of Smiles Dentistry's phones were ringing, but the front desk staff didn't seem happy. Not only did Miles of Smiles have great online reviews — and word of mouth — but they had stepped up their marketing efforts. They just weren't ready for the employee email database rapid increase in incoming calls. Most practices would consider this a good problem, but after spending too long on hold, many Miles of Smiles patients lost patience. They gave up, hung up, and called other practices. Soon the practice began to lose patients. Without a proper inbound calling strategy, they were missing new patients while struggling to maintain recurring revenue from existing ones. We serve many dental practices like Miles of Smiles at Bleu 3, so we know that every call is a sales opportunity won or lost. It's the best chance practices have to create a positive first impression that will convert new patients into loyal brand advocates. But when do calls slip through the cracks? Well, according to spectrio, over 60% of callers put on hold hang up. Not only does this outdated customer service practice lead to poor business performance, it also invites potential and current patients to visit a competitor. The solution? Call tracking software. It can help you understand the sources generating your inbound calls, measure the quality of your dental customer service, and equip you with the tools to better market your practice. Understand what call tracking software is and what it does Call tracking software reveals the sources of incoming phone calls, whether it's an advertisement, billboard, social media post, website, or whatever. Using Dynamic Number Insertion (DNI), each marketing channel (online and offline) is assigned a unique phone number.