Our product/service to help you solve your problem. A freemium subscription does the same thing by giving you industry leads something valuable, but not quite capable of meeting all your needs. For some people, the freemium subscription will suffice, but for your target customers, they will want more. Since they industry leads are now familiar with your platform (and your freemium product is still of very high quality), the next natural step is to upgrade to a paid subscription. It's a classic way to sell subscriptions, just look at spotify, canva and zapier. 3. Appeal to logic in marketing, we spend a lot of time appealing to emotion. We induce fomo (fear of missing out), create desire with terms like “members only” and use psychology to drive more industry leads sales. Making a purchase can be a much more emotional decision than we think, but it's slightly different when it comes to a subscription. Every month, your subscribers have the option to unsubscribe, and emotions go no further.