The friendliness of the software manufacturer will determine whether he is willing to continue investing in the Chinese market, and whether he is willing to continue to support you when the crisis comes. Especially in the current international situation, it is particularly important. The pit can be avoided as long as the company pays attention. Next, the author will introduce the dark pit, that is, the enterprise can't avoid it, and it is very difficult to solve. Figure 2 Six dark pits of global CRM promotion 1. The pit of business value The author has heard many business department bosses say that global projects have been worked on for many years and spent a lot of money, but have not seen any results. What we like to do as IT is measured by how many functions are done in a short period of time, the advancedness of the system and the Fax List time to go online, but the business department is measured by business value and business output, so the measurement and evaluation standards of both parties are inconsistent. What IT does is to launch the system and make the business run, but there is no quantifiable standard for whether the business has improved or not, and both parties agree. We should establish a measurable business indicator system recognized by the business side from the beginning, and continue to track and improve it after the system is launched. Implementers generally do not dare to sign such a gambling agreement to ensure the embodiment of business value. However, Party A should undertake this responsibility and define such business value measurement indicators. The author has been responsible for the global after-sales IT system and digital innovation, so I will take the after-sales system as an example.