Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot rely solely on historical SEO performance data as an indicator of future success. Google's mission hasn't changed -- it just wants to provide the best answer to every query.
However, its ability to provide the best answer has evolved so that it can provide the best choice more often. Given that 71% of marketers say organic industry mailing list plays a role in their business intelligence, it's important to learn as much as possible about how search relates to your business, target audience, and more. Here are seven areas worth exploring
. 1. Market Insights In HubSpot's Not Another State of Marketing Report 2021, 83% of marketers said they conducted market research, and 88% of them used the research to inform business decisions. Of those surveyed, 67% of marketers plan to increase their market research spending in the next year.