Just 2 days ago I received an offer from an agency to publish an advertorial on my blog. As is usually normal on these occasions, it already had to be done the day before yesterday (this is not a criticism, this advertising world works like that). refuse moneyFotolia photo rights There was even the possibility of modifying the post to your liking to personalize it to your style and add value beyond the promotional one for the advertiser. Modifying the text and publishing the post would have cost me 30 minutes of work. Still I wasn't interested. Reasons to accept advertorials on a blog I am not one to tell you what you should or should not do on your blog. At the end of the day every blogger has to find their own way of it. What works for me does not have to work for you in the same way.
There are good reasons to accept publishing consumer email list advertorials on a blog. They help monetize the blog – Advertorials are a source of income for a blog. You can pay between 20-200 euros and sometimes more if you have a blog or website with a lot of traffic. They can attract more advertisers – Advertisers look at the sites where the competition is advertising. As soon as you have a well-known brand on your blog, you could attract other companies in the same sector. It's free content : as long as you don't copy and paste the delivered text (this would be considered duplicate content and hurts SEO) you have the opportunity to generate a new entry with less effort since you already have the base. It is dangerous to change a one-off short-term income for long-term recurring ones I don't have too much money. I am a father of a family and we have just made a move that I do not even want to know what it has cost exactly.
I have not rejected the offer because I am "overcome" and I do not move a finger below 1,000 euros. That's not the issue. Both an advertorial and a press release can damage your image as a blogger. The reader who has already contributed a lot of value, can perfectly understand that you are interested in generating income with your activity. If you are still taking the first steps, you run the risk of changing a one-time income for long-term recurring ones. What interests you is to create a community around your blog . At first the seed you plant is very vulnerable. Anything you do can prevent it from growing or even kill it in the worst case. Although 200 euros are not bad, they do not change anything at the moment. I have considered that I am more interested in contributing content that really interests my readers so that the community continues to grow. The income will come.