Competitors can be a great source of keyword ideas. But there are still tons of keywords your competitors aren’t targeting, and you can find these using keyword research tools.
Keyword research tools all work the same way. You plug in a seed keyword, and they pull keyword ideas from their database based on that keyword.
Google Keyword Planner is perhaps the most well-known keyword tool. It’s free to use, and although it’s mainly for advertisers, you can also use it to find keywords for SEO.
Let’s enter a few of our seed keywords and see what it kicks back:
Screenshot 2020 11 11 at 23.31.26 2
You’ll notice that Google Keyword Planner is smart enough to show you relevant keyword ideas, even if they don’t contain your seed keywords. Take “k cups,” for example. Unless you’re a hardcore coffee connoisseur, you probably wouldn’t know this relates to coffee.
SIDENOTE. The “Competition” metric in Google Keyword Planner has nothing to do with SEO. It shows how many advertisers are willing to pay money to show ads in the search results for that keyword. You should pay no attention to it if you want to rank organically.
Beyond Keyword Planner, there are quite a few other free keyword research tools. These are great if you’re on a budget, but you’ll quickly realize that they’re all very limited in their data and functionality since their goal is to convert you to a paying customer.
If you’re serious about keyword research, you may as well skip the free tier and use a ‘professional’ tool like Ahrefs’ Keywords Explorer right off the bat.
Let’s enter a few of our seed keywords and see how many ideas it generates.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
phrase match 2
3.7 million ideas. And that’s just from the “Phrase match” report. Other keyword ideas reports match keywords ideas in different ways.
Here’s how the reports in Keywords Explorer match keyword ideas:
Phrase match: Keyword ideas that contain the ‘seed’ keyword as is. For example, if your seed keyword is “computer chair,” then “black computer chair” would be a match. However, “black chair for computer” wouldn’t, even though it also contains both words.
Having same terms: Keyword ideas that contain all the individual terms from the ‘seed’ keyword in any order. For example, if your seed keyword is “computer chair,” then “black chair for computer” would appear in this report.
Questions: Keyword ideas that contain each term from the ‘seed’ keyword in any order, plus a “question word” like “how,” “what,” “where,” “when,” or “why.” For example, if your ‘seed’ keyword is “computer chair,” then “what is the best chair for computer work” would appear here.
Now, that might seem like an overwhelming amount of ideas, and it is. But don’t worry. You’ll learn how to narrow these down right in the tool in the next section.