successful ABM strategy must have quality content, part of which is in charge of Inbound Marketing. Another similarity between both strategies is that AMB and Inbound Marketing aim to achieve a good shopping experience throughout all the phases or stages a customer goes through , although the former helps to speed it up when the latter has managed to create a solid base. . We must also highlight that both have, as a final objective, to achieve customer loyalty despite the fact that Account Based Marketing focuses on very specific ones.
It is precisely all these similarities that make it possible and, at the same time, necessary for ABM and Inbound Marketing to work together. How to implement ABM with Inbound Marketing? As we have already mentioned, Inbound Marketing is used clipping path service to attract customers, so Account Based Marketing can take advantage of it to accelerate conversion by transforming that more general content into a much deeper and more personalized content. However, in order to combine both strategies in an effective way, we detail each of the steps to follow below: 1. Identify the type of potential customer you want to convert First of all,
it is important to identify those leads or companies that can become customers . It is about making a selection based on the data collected about them. If we are talking about a company, which is the most common within the ABM, its size, the number of employees, the country or city in which it is located, income... can be very valuable information to make that selection. With this information, it will be possible to determine what type of content may be interesting for them and the channels that will allow an approach. In this type of strategy, which is so personalized, it is important that all the selected