After that, check your dual read path. Can the scanner understand your key message?Why emotional value is the key to more sales Vladislav Melnik BY VLADISLAV MELNIK 11 COMMENTS Do you want to sell more with your blog? More of your product? More of your service? More of your idea? (I know, today we are all salespeople .) You have visitors. But these do nothing. You don't buy. Why? Because you're not addressing emotions . But let me tell you more. The basis: Hardly anyone reacts I once got an email and this someone was wondering why only 20% of their email subscribers open their emails. I then told him it was completely normal.
That varies depending on the industry. But roughly it's always around 20%. And that's exactly how it is on the internet. There is only a tiny percentage (about 5%) that actually trades. which is active. This group clicks, shares and comments. The others are just "window visitors" happily riding the waves of the internet. And Israel phone number list that's the first lesson: Only a tiny part interacts with you. That's the nature of the internet. You can't do anything about it. But you can better address this tiny group. Convince better. By not targeting their head but targeting their heart. The decider: the heart We humans think we are rational creatures. The intellect is above everything. But that's not true. In reality, the emotions win.
The heart wins. each. Separate. It's always on. But our heart tells us what we want... and above all, it motivates us to act . If we're not emotionally convinced, then the logical part of our brain doesn't even get a chance. Just because something is logical doesn't mean it convinces us. But if we are emotionally convinced of it, then the logical is not so important. And copywriting legend Joe Sugarman also says: People buy based on emotions. Justify later with logic. But one by one. Let's look at the classic drivers first. The classics: greed and fear We are all afraid. We are afraid of losing our money.