In February last year, when the epidemic was raging, I wrote an article on the official account of supporting the Shanxi medical aid team in Hubei. Unexpectedly, it was supported by the support of Shanxi elders and the people of the whole country. After the article was published, the number of readings quickly exceeded 10W+ in just a few hours. The data is still growing rapidly, until it freezes at 1.25 million views.
(This article is hereinafter referred to as "Aid to Hubei")
For a personal self-media with only 3,000 fans at the time, 100W+ was a data that could not be imagined, but it just happened; thanks to this opportunity and rare experience, I began to think about a product from the perspective of a product. The energy that content creators have, this process, has lasted for a long time.
After a year, looking back at the review and summarizing the review at that time, plus the observation of the content itself and the individual creators during the year, I think I can share some thoughts with you.
01 Why is this article so popular?
Although Zhuge Liang forced the attribution after the fact, I still conducted a review after the article exceeded one million readings, and wanted to summarize some rules.
Whether an article can generate value depends on the content, and whether an article can be widely disseminated depends on whether there is empathy. The article "Aid to Hubei" precisely captures these two points.
In terms of narrative structure, from stating the news, exclaiming "unexpected", and then progressing layer by layer, narrating past cases, it finally proves that it is "reasonable" for Shanxi to shoulder this burden.
Unexpected and reasonable collisions can capture readers to a large extent by themselves. Afterwards, through the real deeds of the two doctors of Shanxi Aid Hubei Medical Team, they add flesh and blood to the text, and use the stories around them to bring the same readers closer. In the distance, the whole narrative comes alive; finally, it points out the misunderstanding of Shanxi by the outside world, recalls the glorious years in Shanxi’s history, looks forward to the present and future struggles, and the empathy of the local people breaks out completely, completing country email list the full text. sublimation.
An essay tells about deeds, history, grievances, and confidence. From the perspective of the structure of the narrative, each part is combined with each other, and the layers are progressive, which not only produces the pride of the people in this province, but also makes people in other provinces realize that a more Comprehensive Shanxi.
In terms of content, on the one hand, it ensures that there are no particularly uncommon words and incomprehensible concepts in the full text, which satisfies the universality of the audience; Vulgar content is rampant, but most readers still prefer literary content.
For example, these few golden sentences, interspersed in the text, have the finishing touch.