From August 2018 to August 2019, I did a one-year membership product and operation in Dianping. At that time, it was the first year of making a product, and there was still no awareness to do a more in-depth thinking about the membership. Just special database know that the company wants to do this, and think of various strategies to achieve the goal. Recently, because of job-hopping, I have communicated with many interviewers about the experience of this member.
At the same time, because I made some commercial products in my last job, I have more thoughts when I look back at the member-related work I did in my first job. Why is everyone being a member? If the boss decides to become a big member, whether it should be done or not, why should it be done from a business point of view, and what problem is special database it solved in the end. Is there a better solution. These, I think, should be considered by any slightly experienced product manager when faced with the question of membership products. Membership, points, grades.
These should definitely not only be regarded as tools for user operation, but also not only for traffic, GMV and other operational indicators. Before the popularity of the mobile Internet, these tools have been widely used in the business field, and we need to special database rethink membership from a business perspective. In this article, I would like to share with you some of my recent thoughts, which may not be systematic and fragmented, and I hope to give you some inspiration and help. 1. In the field of high net worth and exclusive consumption, membership is an important tool to bring certain income In this regard,