Zynga Inc. (/ˈzɪŋɡə/) is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its mission as "connecting the world through games".
According to Zynga, approximately one player out of three is actually willing to spend money regularly on in-game items. That has been, as said before, countered by smartly including ads in the games. Social casino games are really popular, more than one would think. That would explain why it is not rare to find small studios developing such games being bought by bigger ones trying to expand their catalog. Empire & Puzzles is a match-3 game, borrowing certain codes from RPGs to create an adventure requiring players to match the same tiles to create combos and shields against their enemy. We can also notice that Zynga has partnerships with famous franchises such as Harry Potter or even Game of Thrones, which taps into another crowd full of fans. It is interesting to note that some of these games have been downloaded more than 10 million times on both iOS and Google Play.
All hail the hypercasual genre! If you still do not know what it is all about, try all the games on this list. From running endlessly on an eternal walkway with a pair of customized heels to playing the cashier in a store and giving change to customers, the most downloaded Zynga games in 2021 are simple to play and simple to follow. Mobile gaming has taken over the industry and made itself a cozy nest, and hypercasual/casual games are big players in that success. The games do not need next-gen graphics to appeal (Blob Runner is something else), but they give satisfaction and enjoyment to players as they successfully help them pass the time on the one device that is always by their side wherever they are: their phone.
Of course, today is an entirely different story. The market is not new anymore, and it has been studied several times. Developers know those profiles by heart, and even tastes have changed. Companies like Supercell changed the field with games like Clash of Clans or even Hay Day, which was also a farming simulation. The biggest games out there are action/shooter games such as Garena, Fortnite, or PUBG. However, there is a big difference for companies like Zynga specializing in simpler games: their audience grows larger by the day and is starting to be pretty sought after. The casual/hypercasual genre gained recognition worldwide.
OnLive Inc., a start-up run by veteran technology entrepreneur Steve Perlman, is hoping to take the industry one step further by making downloads irrelevant. The company is testing a service that runs video games on servers and streams them through a broadband connection the way Netflix streams movies.
Already, the 30 million users of the Xbox Live online service spend more than $900 million a year downloading games, renting movies or buying TV shows. Netflix streaming has also become popular on living room game consoles. 2b1af7f3a8