How does gratitude help us become better marketers and in our professional and personal lives?
The world B2B marketers face today is rife with a variety of new and unexpected challenges, and meeting these often daunting twists and turns head-on with a mega-dose of gratitude creates not only better marketing, but also makes us stronger and more compassionate.
To inspire your own marketing process let’s explore five examples of infusing the power of gratitude into your work efforts, from five memorable people.
1 — Infuse the Goodness of Fred Rogers in Your Marketing
“Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given,” Fred Rogers once said in an observation that applies especially well to the best marketing efforts.
Bringing goodness in any of its many forms to our marketing efforts is a worthwhile pursuit, as work can only benefit when authenticity is incorporated — a characteristic that goodness has in spades.
With goodness comes the gratitude that can bring our marketing to newfound levels of authenticity, and which provides us a way to reach out and thank the people in our professional and personal lives who help us daily and who have made it possible to get to where we are today.
“Anyone who has ever been able to sustain good work has had at least one person — and often many — who have believed in him or her. We just don’t get to be competent human beings without a lot of different investments from others,” Rogers also wisely observed.
Whether it’s through leaving a recommendation on as associate’s LinkedIn (client) profile, taking the time to write an email expressing your gratitude, or recording a video or audio message of thanks, letting the important people in your life know that you are grateful for them is an investment that pays dividends on many levels — not only in marketing.
“Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given.” — Fred Rogers @FredRogersCtrCLICK TO TWEET
2 — Get Grand Ambitions and Aim For The Stars With Burnett & Ogilvy
“When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either,” marketing stalwart Leo Burnett was famously quoted as saying in David Ogilvy’s Ogilvy on Advertising, encouraging us to strive for the astonishing with our marketing rather than the mundane.
Part of gratitude is realizing that not every effort will succeed, and recognizing and embracing the fact that you’ve gone beyond the safest run-of-the-mill solutions when we reach for our own marketing stars.
“When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.” — Leo BurnettCLICK TO TWEET
3 — Keep Every Day’s Canvas Fresh With Maya Angelou & Bob Ross
“This is a wonderful day. I’ve never seen this one before,” poet Maya Angelou wrote in an observation that certainly has parallels in the marketing world.
Our marketing efforts each present us the 工作职能邮件数据库 opportunity to create wonder and delight among our brand audiences, if we recognize the powerful potential of a blank campaign canvas, as I wrote about in “Content Marveling: Wonder and Astonishment in Marketing.”
Gratitude also involves being thankful for simply having another blank marketing canvas of opportunity, and envisioning your best work inspiring others — as is the very nature of best-answer content.
Unforgettable marketing and best-answer marketing often go hand-in-hand, both filled with the kind of authenticity and genuine emotion that builds especially strong brand affinity.
“People will forget what you said, but they will never forget how you made them feel.” — Maya AngelouCLICK TO TWEET
4 — Cultivate Marketing Authenticity With Brené Brown
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen,” author Brené Brown has observed.
Showing up and being real in our marketing can make it easier to produce work that we can truly be grateful for, not only for ourselves but for those we have helped by our creation of genuine content that’s true to ourselves and the mission of our brands.