In March, a headline echoed across the industry that was widely expected and extremely welcomed: cookies to end. In short, the cookieless world of paid advertising is fast approaching; so, if you work for a PPC agency, for example, then it is time to get prepared.
Cookies to end. That is what the world has been informed of recently; a cookieless Cork Kids Bicycle Shop world that is set to shake up how you as an authoritative Google Shopping agency put together, manage and analyze paid advertising campaigns for your wide network of clients.
There is no doubting the impact of this announcement, and while the words, ‘cookies to end,’ mean a lot of things to a lot of people, so it’s important to take a closer look at what this announcement means for the industry as a whole, whether you’re a PPC agency Manchester or a PPC agency London.
Cookies to End and the Evolving Privacy Landscape
The focus on user privacy started in 2018, gathered pace in the years after the initial announcement, and finally peaked with the news that cookies are to end, leading to monumental changes in the advertising, technology, and legal landscapes across the world.
If you are a Google Ads expert or work in PPC management, then the likelihood is that you saw this news on the horizon, though cookies to end is big news regardless of the situation.
Indeed, when it comes to cookies and browsing data, the privacy regulation roadmap most companies set out on is ever-evolving and constantly adapting to take into account everything from the perspective of the user, the advertiser, and the platform.
With cookies now ending, advertisers and platforms now need to completely reevaluate their marketing strategies in order to keep pace with the new, constantly changing landscape as they become more aware of standard industry practices that were once kept a close secret.